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Selfridges Birmingham marks the Indian festival of Diwali

Visitors enjoying biryani at Selfridges

Visitors enjoying biryani at Selfridges

Selfridges this week marked the Indian festival of Diwali with a first-of-its-kind public tasting party, held at Itihaas Brasserie in the Birmingham Bullring department store.

Live cooking demonstrations were led by Itihaas restaurant chefs, and members of the public were invited to garner expert tips and sample the freshly prepared cuisine.

The event focused on the biryani, a popular seasoned rice meal made with spices, meat and vegetables. It originated in the royal courts of 16th century India, and over time has evolved into many variations, as a celebratory dish for special occasions such as weddings and festivals.

Celebrating both the festival of lights, and Birmingham’s love of Indian cuisine, the event featured the UK’s best-selling basmati rice, Tilda, which Itihaas recently rolled out across its restaurants and events.

A live DJ entertained visitors with a blend of Bollywood hits and modern music, setting the mood for a festive atmosphere. A traditional Indian dhol drummer roused the crowds at regular intervals. Raj Rana, founder of Itihaas, said: “We were delighted to welcome food lovers and shoppers down for enjoy this unique event at Selfridges. Basmati rice is a cornerstone of Indian cuisine, and the biryani is a popular choice at the weddings we deliver. Using Tilda rice underlines our commitment to quality and excellence.”

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