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Itihaas and Chivas Regal join forces to launch exclusive new tasting event in Birmingham

Itihaas and Chivas Regal join forces to launch exclusive new tasting event in Birmingham

Itihaas and Chivas Regal join forces to launch exclusive new tasting event in Birmingham

This month Birmingham’s foodies will get the chance to experience an exclusive pairing of whisky and Indian cuisine as part of a new partnership betweem deluxe Scottish whisky brand Chivas Regal and restaurant caterer, Itihaas.

Run by The Birmingham Whisky Club, the event is adding a novel twist to the city’s love affair with food from the Subcontinent. Held on 23rd October at Itihaas restaurant in Birmingham’s Jewellery Quarter, attendees will dine on a series of dishes, each matched to a different whisky chosen for its complementary characteristics, including age, strength and flavour profile.

The food menu will reflect the focus on elegance and exclusivity, with dishes to include spiced tempura cod, and apple-cinnamon samosa with almond kulfi. The range of whiskies to be served will include high-quality blends Chivas 18 and Royal Salute.

Raj Rana, founder of Itihaas, commented: “Many people won’t have experienced the combination of Indian cuisine with whiskies before, but with this new event and partnership we are aiming to show how well the two complement one another, to create a high-end dining experience with a difference.”

Phil Huckle, Brand Ambassador at Chivas Regal, said: “This is the first time we have partnered with a Birmingham venue and caterer, and it reflects the city’s increasingly sophisticated market. Itihaas was a natural fit because we want to reach a discerning, refined clientele who appreciate fine food and fine whisky.”
The partnership comes at a time when Birmingham’s appetite for whisky is growing, with the launch of the city’s first annual Whisky Birmingham festival in 2013, and a new specialist whisky shop set to open before Christmas.

The Chivas and Itihaas whisky and fine dining event takes place on 23 October. Tickets are available at www.thebirminghamwhiskyclub.co.uk/events

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