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Birmingham’s first major whisky festival comes to the city in March

Amy Seton (centre), Craig Mills, manager of The Whisky Shop in Birmingham (black top) and cheesemonger David Capeling

Whisky Birmingham, the city’s first ever large-scale whisky festival, will take place on Saturday 2nd March at The Bond in the heart of Digbeth, Birmingham’s creative quarter.

Hosted by local whisky tasting events company The Birmingham Whisky Club, the festival will bring major distilleries and brand owners such as Pernod Ricard and Morrison Bowmore together in the city for the first time to showcase their ranges. Festival-goers will have the opportunity to sample over one hundred whiskies from some of the whisky world’s most celebrated distillers, brand owners and bottlers during this special day-long event.

Whisky Birmingham will also draw on a number of local collaborators to highlight the best of Birmingham’s vibrant food and drink scene. Masterclasses will be held by experts from local cheesemongers Capeling and Co, who will host a whisky and cheese matching session with The Whisky Shop, while cigar retailers Hollingsworth and Hunters & Frankau will team up for a cigar and whisky masterclass.

Influential local bloggers Living Room Whisky are also set to host a ‘Bloggers’ Choice’ lounge area, where they will showcase their favourite whiskies and update guests with live festival tweets and commentary. Birmingham’s lauded Soul Food Project are providing catering for the event with their signature mouth-watering Deep South inspired cuisine.

Amy Seton, festival organiser and founder of the The Birmingham Whisky Club, commented: “We are incredibly excited to be bringing the first ever large-scale whisky festival to Birmingham. The Birmingham Whisky Club was set up in 2011 and has gone from strength to strength – it’s clear that city residents love their whisky, which is why we thought it was the right time to stage something bigger. We’re hoping the festival will appeal not only to the seasoned whisky drinker, but to complete novices who would like to learn more about this historic drink.”

Guests will be invited to select their ‘dream dram’ at the end of the day and enjoy some final drinks in the afterhours speakeasy, hosted by Glenfiddich and local whisky bar The Victoria.

Ms. Seton continued: “We want to give those attending an extensive and unusual choice of whiskies, many of which they will not have come across before, and the opportunity to learn more about them from the experts. Above and beyond the festival though, we want to make attendees aware of Birmingham’s fantastic local food and drink scene by collaborating with ventures like the Soul Food Project and Capeling and Co, as well as local retailers such as The Whisky Shop, to highlight what’s on offer right on their doorstep.”

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