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Aubrey Allen Master Butchers Celebrate with Royal Warrant

Warwickshire’s Master Butcher, Aubrey Allen is celebrating the highest and most privileged honour of receiving the Royal Warrant to Her Majesty The Queen, as suppliers of meat, poultry and game.

The official Royal appointment has resulted from their supplying the Royal Household at Buckingham Palace, Windsor Castle, Sandringham, and the Queen’s other private residences with a wide range of our meats, poultry and game products since 2007.

The Warrant takes effect from 1 January 2013 and has been granted for a five-year period. They join around 800 other Royal Warrant holders who are united in their commitment to the highest standards of service, quality and excellence.

Aubrey Allen Managing Director Russell Allen said: “It is the ultimate honour to be awarded a Royal Warrant, which represents the most prestigious stamp of quality and reliability.

“Being granted the Royal Warrant in the year that marks the 60th anniversary of the Queen’s Coronation is particularly special, bringing with it the opportunity to be involved in the Coronation Festival at Buckingham Palace from 11-14 July 2013. We’re absolutely thrilled and delighted to receive this recognition at the start of what is a also very special year for us – the 80th birthday of the business founded by my grandfather, Aubrey Allen, in 1933.

“Receiving the Royal Warrant is a time for celebration for everyone who works in the company and represents a very special landmark in the history of the family business for my father, Peter; my sisters, Lucianne and Debbie, and me.

“Our relationship with the Royal Household goes way beyond the past five years, in fact, back to our first involvement with the Royal Show at Stoneleigh Park, in 1989. We have also been supplying HRH The Prince of Wales for the past two years and have developed close links with HRH The Princess Royal and her butcher, who is a Master of the Worshipful Company of Butchers,” he added.

Making those initial Royal connections become reality is down to Aubrey Allen Sales Manager Simon Smith, who first approached the Royal Chef, Mark Flanagan MVO, in March 2007 and arranged for him to sample our products.

Since then, Simon has had the honour and pleasure of working with Mark on a day-to-day basis, providing advice and personally managing the Royal account.

Last year, Simon and Aubrey Allen Head Butcher Bob Spring held a Meat Masterclass for Mark and his team, which includes 30 staff and 21 chefs, at Buckingham Palace.

Commenting on the official Royal Appointment, Simon Smith said: “Being awarded the right to display Her Majesty’s Coat of Arms represents a lifetime goal and the greatest accolade of our industry. It’s also a fantastic tribute to the whole Aubrey Allen team in Coventry and Warwickshire, underlining the consistent quality of our meat and meat products.

“It’s a huge privilege to have had the opportunity to be personally involved in the catering of so many high-profile events for the Royal Family over the past five years,” he added.

Royal Warrants are a mark of recognition to individuals or companies who have regularly supplied goods or services to certain members of the Royal Family for a minimum of five years.

Three members of the Royal Family currently grant warrants: The Queen, The Duke of Edinburgh and The Prince of Wales – and, while they are advised by the Lord Chamberlain, the final decision to grant a Royal Warrant is made by the member of the Royal Family concerned.

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