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Italian Provenance in Birmingham

Rossopomodoro Selfridges

Rossopomodoro Selfridges

Naples – An Educational Trip of Provenance

“They taste great, but I bet they are not true authentic Neapolitan pizzas?” -  A comment made during a recent review of the new Italian Restaurant concession in Selfridges, Birmingham.  Two weeks later, my bags were packed and I was off for a visit to Naples, the ‘birth place of pizza’ to see for myself!

Rossopomodoro (translated as Red tomato) are the newest brand to open in Birmingham’s ever growing procession of  National brands who seek the endorsement of the increasingly gourmet-savvy Midlands diners. Birmingham’s gourmands are spoilt for choice with 3 Michelin restaurants, and more brands  you can shake a stick (or wooden spoon) at, plus celebrity chefs such as Jamie Oliver, and soon to be in situ in the Cube, Marco Pierre White opening at a rapid rate.  Birmingham, recently named as the ‘gourmet capital of the UK’ by BBC Olive Magazine is certainly living up to its mantle, but what of the provenance of these venues, and the authenticity of origin of the national and international multi-brands, who are vying for the hard earned pennies of the Midlanders who frequent them? Read our Naples review

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