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British Food Fortnight ~ Midlands

british-food-fortnightThe ninth British Food Fortnight takes place from 18 September to 3 October 2010 during Harvest Festival, the traditional time for celebrating our food.

Promoted by the informative website www.lovebritishfood.co.uk ~ The event will celebrate the diverse and delicious range of food that Britain produces with promotions and tastings in shops, all-British menus in pubs and restaurants, food and cookery lessons in schools and glorious food festivals. Whether you are shopping in supermarkets or local shops, or eating in pubs or restaurants you will be able to enjoy the best of British food during the Fortnight.

The ‘Buy British’ message will be promoted in outlets nationwide and through an extensive media campaign, including across the Midlands.

James Day, editor of ETM comments ” focusing on buying British Produce is something we whole-heartedly support and promote where we can. We have a myriad of fantastic Midlands producers, and it is the responsibility of the regions restaurateurs and diners to continue supporting these hard working individuals by purchasing their produce, and dining in restaurants that also support them” He continued “Regional initiatives like the gourmet-life Dining Club who help support these producers is just one example of how we can help raise the awarness of this campaign”

Restaurants, pubs, tourism attractions, hospitals and staff canteens will be encouraged to put British food on their menus. Eight of the largest food service organisations, six major pub groups, all the chef associations and three of the main tourism organisations regularly take part in the event so expect to see a proliferation of British food on menus in the Autumn. The event has a particular focus on public procurement: the NHS, Ministry of Defence, prison service and all Government departments will be challenged to join the national celebration and put British on their menus during the event.

The well-established promotions in shops will be increased with even more tastings, meet-the-producer events and special offers. All the supermarkets are being invited to expand the British promotions they ran during the event in 2009 and independent stores will be asked to champion local produce on the high street.

For the first time British Food Fortnight events will be organised in universities as the event coincides with Freshers Week.  Activities will focus on helping students – many of whom are catering for themselves for the first time having left home - shop for and cook British food on a student budget.

Schools will again be invited to teach children how to prepare simple meals using the best of Britain’s in-season produce and to enter British Food Fortnight&quo;s competition to find the school that incorporates food and cookery within the National Curriculum in the most imaginative and innovative way. Best practice advice on including food within the curriculum will be made available to 35,000 schools in Britain in the build-up to the event. And the event’s network of 9,000 cooks and chefs available to work with schools to educate the next generation about the delights of our national produce and how to cook it will be consolidated to ensure it remains the largest volunteer movement educating children about food.

More on British Food Fortnight HERE


save 20% off Dining during British Food Fortnight & Beyond HERE

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