Officially launched on 9th February 2017 at the NEC Genting Arena, The Tipple Truck is the only fire engine bar in the country which is fitted with the technology to let customers pour their own drinks.
The engine uses an Oyster card style system, so people buy credit, take their card to the pumps, and choose which drink to sample.
“Whilst we can of course run The Tipple Truck as a normal service bar, we believe the self-pour will be hugely popular, as it means customers can get right up close to the fire engine,” explains director Richard Brown. “Also, because we will be selling new and exciting craft beers, brewed by small micro-breweries that people may not have come across before, customers don’t have to go straight for a full or half pint: they have the opportunity to taste them all and see which ones they like best, as they only pay for what they pour.”
“Giving people the chance to try something new is at the heart of our business,” agrees co-director Mel Evans. “Incredibly bored with traditional beers and lagers, you can imagine our excitement when we discovered the amazing taste and variety of craft beers being brewed right here in the UK.
“Our joy soon turned to frustration when we realised how few bars offer a decent selection on keg – so we decided to do something about it. The Craft Engine Limited, and its first outlet, The Tipple Truck, were born, to fulfil our mission to take awesome craft beers to the people – and, hopefully, to have a few leftovers to finish up ourselves!”
The beers on sale will change on a very regular basis, and will initially be sourced by local beer expert and cellar man, Jason Greene, but this won’t always be the case, as Jason explains:
“I’ve been working with brewers and landlords across the Midlands for over 25 years, and loved the idea of taking the best of the brews out and about, rather than relying on people travelling to one set venue.
“Whilst I have played a big part in sourcing the beers for launch, what The Tipple Truck is really about is getting customers to tell us what they love – not just of the beers we are already serving, but others they have sampled anywhere in the country – so we can add the best to our stock list.”
Customers will be asked to share their thoughts via social media, where they will also be able to keep up to date with the Truck’s schedule of events.
All public events will be listed on The Tipple Truck’s Facebook page, where people can also click through to hire her for private and corporate events, celebrations and parties.
Beers and wines featured at the launch are:
Urban Assault, a 5% ABV American Pale Ale from Anarchy
Hopfest, a 3.8% ABV Golden /Blond Ale from Red Squirrel
Flatiron, a 4.7% ABV American Red from Fourpure
Bo Ho Lager, a 5% ABV unfiltered Bohemian lager from Tiny Rebel
Gammaray, a 5.4% ABV American Pale Ale from Beavertown
Glera Frizzante, an 11% vol sparkling wine from the San Martino vineyard in Veneto, the Prosecco region of Italy
Rosé Frizzante, an 11% vol sparkling rosé from the same family vineyard, only recently available in the UK